The Rise of Internet Money: What We Can Learn
Internet Money is more than just a name—it’s a blueprint for how music production, collaboration, and entrepreneurship have evolved in the digital age. Founded by Taz Taylor, this Los Angeles-based collective has redefined how producers operate, blending online hustle with mainstream success. This guide explores their journey, impact, and the key lessons creatives can take from their model.
What Is Internet Money?
Internet Money is a hybrid entity: part record label, part producer collective, and part online community. Founded in 2015 by producer Taz Taylor (real name Danny Snodgrass Jr.), it was created to empower producers to monetize their craft independently—without relying on traditional gatekeepers.
The collective includes notable producers like Nick Mira, Rio Leyva, KC Supreme, Cxdy, and Pharaoh Vice. Their beats have powered hits for artists such as Juice WRLD, Lil Tecca, Trippie Redd, The Kid LAROI, and Don Toliver.
From Bedroom Beats to Billboard Charts
Internet Money’s rise is rooted in the online “type beat” economy. Taz Taylor began selling beats on platforms like YouTube and BeatStars, using SEO-friendly titles like “Drake type beat” to attract aspiring artists. This strategy allowed him to build a sustainable income and a global network of collaborators.
In 2018, the collective signed a deal with Alamo and Interscope Records. However, seeking more creative control, they later partnered with 10K Projects and Virgin Music.
Their debut album, B4 the Storm, released in 2020, featured the hit single “Lemonade” with Don Toliver, Gunna, and NAV. The track peaked at No. 6 on the Billboard Hot 100 and went triple platinum.
Key Lessons from Internet Money’s Success
1. Leverage Digital Platforms
Use platforms like YouTube and BeatStars to distribute and monetize your work.
Optimize content with SEO-friendly titles to reach a broader audience.
2. Build a Collaborative Community
Foster a network of creatives to share knowledge and opportunities.
Create environments (virtual or physical) that encourage collaboration and growth.
3. Adapt and Evolve
Be willing to change partnerships or strategies to maintain creative control.
Stay informed about industry trends to make proactive decisions.
4. Diversify Income Streams
Expand beyond beat sales to include merchandise, tutorials, and label ventures.
Consider multiple revenue avenues to ensure financial stability.
Notable Collaborations and Achievements
“Lucid Dreams” by Juice WRLD (Produced by Nick Mira)
“Ransom” by Lil Tecca (Produced by Nick Mira and Taz Taylor)
“Lemonade” by Internet Money ft. Don Toliver, Gunna & NAV (Triple Platinum)
“His & Hers” ft. Don Toliver, Lil Uzi Vert & Gunna (Gold Certified)
The Future of Music Production
Internet Money exemplifies how producers can harness the internet to build successful careers. By combining online savvy with collaborative spirit, they've created a model that's both innovative and replicable.
As the music industry continues to evolve, embracing digital tools and community-driven approaches will be key for emerging artists and producers.
