How to Create Engaging Content as an Artist (Even if You Hate Social Media)

Let’s be real—many artists struggle with social media. You want to focus on your craft, not on chasing likes, views, or algorithms. But in today’s world, building an audience often means showing up online. So, how can you share your art without losing your soul to the scroll?

Here’s a more human, low-pressure approach to content creation that works—even for artists who’d rather be anywhere else but on social media.

1. Stop Trying to Be a Marketer—Just Be Yourself

You don’t need to turn into a full-time influencer. What you do need is to be genuine. People resonate with authenticity more than polished pitches. You’re already interesting—you’re an artist! Share your world the way it actually is. Show your messy desk, your half-finished sketch, your failed attempt. That’s what makes you relatable.

2. Use Prompts to Spark Ideas

If you're staring at your phone wondering what to post, use prompts. Try things like:

• What inspired your latest song?

• What’s something you struggled with in your creative process?

• What music are you listening to while you work?

• What’s a behind-the-scenes moment you can share?

These kinds of posts create a connection because they offer a window into your process—not just the polished result.

3. Batch Your Content to Stay Sane

Don’t try to think of something clever every day. Set aside one chunk of time a week to create content in batches. Film a few short videos. Take photos of your work-in-progress. Write a couple captions or mini blog-style thoughts.

Then, schedule it using a calendar, or even just drafts in your phone. That way, you can stay off your phone more and focus on your art.

4. Focus on Connection, Not Performance

It’s easy to get caught up in likes and follows. But your content doesn’t have to go viral to be valuable. A comment from one person who really gets your work is more meaningful than 10,000 empty likes. Show up to connect, not to impress.

5. Play to Your Strengths

Hate talking on camera? Don’t do it. Prefer writing? Focus on captions, newsletters, or blogs. More of a visual storyteller? Let your photos and artwork speak for themselves. There’s no one-size-fits-all. The best content format is the one you’ll actually enjoy creating.

6. Give Yourself Permission to Experiment

There’s no “right” way to do this. Some posts will flop. Others will surprise you. It’s okay to try different things—share a time-lapse video, post a meme about art struggles, or just ask your audience a question. Think of content as another creative outlet, not a chore.

Final Thoughts

You don’t have to become someone you’re not to share your work online. By being real, consistent (but not obsessive), and leaning into your strengths, you can create content that feels good to make and helps your art reach the right people.

Social media doesn’t have to drain you. It can be an extension of your creative voice—and you get to define what that looks like.